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What you should know about alcopops...
They're loaded with calories
...More calories than you'd think
Alcopops contain more calories than many high-calorie foods and drink.
Two out of three Americans say they're surprised that an alcopop has more calories than a Krispy Kreme donut. Most Americans are also clueless about alcopop calorie content and think they have fewer calories than they really have. By wide margins, Americans think that alcopops like Smirnoff Ice, Bacardi Silver, and Skyy Blue are more like liquor than beer, even though they contain no vodka or rum.
College social norm campaigns across the country typically say that most students stop at three or four drinks or less when they party. However, downing five is not unusual in an evening, and if they're alcopops, that means 1150 to 1375 calories...more calories than a Big Mac and a large order of fries (1130) or two slices of Domino's Deep Dish Meatzza (910). Drinking like that won't help you look buff on the beach during Spring Break.
In case you haven't heard, fat is a big problem
In early March, researchers from the Centers for Disease Control and Prevention (CDC) announced that obesity is fast becoming the leading cause of death in the United States.
Getting the facts would help
Many Americans say they would modify their behavior and drink fewer alcopops and less alcohol in total if they were aware of the high calorie content of alcopops. Three in five say that people would make better decisions if alcohol products provided calorie information.
Nine in ten Americans support calorie labeling of alcoholic beverages because they believe that such information will help consumers make better choices about their drinking.
Find out more about alcopops and calories:
In December 2003, the National Consumers League (NCL) and CSPI petitioned the Alcohol and Tobacco Tax and Trade Bureau (TTB) to require "Alcohol Facts" labels on every alcoholic-beverage container.
1. Mokdad, A.H., Marks, J.S., Stroup, D.F. & Gerberding, J.L. (2004). Actual causes of death in the United States, 2000. JAMA. 291(10):1238-1246.
3. Finkelstein, E.A., Fiebelkorn, I.C. & Wang, G. (2004). State-Level Estimates of Annual Medical Expenditures Attributable to Obesity. Obesity Research. 12(1):18–24.