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If you'd like to take action to end the tie
between beer advertising and college sports, these sample letters are here
to help you get started. You may use portions of the text (be sure to
personalize it), or use it simply as a way to start thinking about what
you'd like to say in your letter.
Raise the issue of beer ads in college
sports in your community! Send a letter to the editor.
First find your hook. Have you seen beer
ads during your local university's football or basketball games? Are
you uneasy about the beer ads your children see when they watch sports on
television? Raise your concerns. Have there been alcohol-fueled
disturbances after sports events in your state? Make the link between
alcohol and community problems. If you represent an organization or
coalition, discuss briefly your group's plans to address the issue of
alcohol advertising in sports TV. It's likely that your letter will be
provocative enough to be published, and may even start a series of letters
from other citizens. Even if others don't agree with your position, it
starts a public dialogue on the issue of alcohol problems in your community.
Sample Letter to the Editor
A Recent Success: Read a Published Letter to the Editor
Support the home team…being alcohol-ad
free! Write to the university president.
Watch for beer ads during the televised
coverage of college games. If you see beer ads, write to the
university's president about the damaging messages the beer industry sends
to underage college students and young viewers at home. Tell the
president that you think it is wrong for universities to take money from
beer companies that promote student drinking and then discourage underage
and binge drinking among their students. Urge the president to end the
tie between beer advertising and college sports. Get others to write
also. Feel free to use talking points from our Campaign materials.
Your letter may be the first of its kind the president has ever received, so
take the time to speak up.
Sample Letter to College President
Talking Points for the College Commitment
(What's the
College Commitment?)
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