Response: Smirnoff Warning Label Violation

Warning Labels Index

On May 7, 2003, the Center for Science in the Public Interest (CSPI) alerted the Alcohol and Tobacco Tax and Trade Bureau (TTB) of the Department of the Treasury to regulatory deficiencies in warning label violations on glass and plastic bottles of Smirnoff vodka, the best-selling vodka in America.  CSPI noted that the number of characters per inch exceeded the regulatory limit and that the warning message was not separate and apart from promotional information on the label.  We expressed amazement that the labels had been approved in the COLA process (certificate of label approval) and that TTB's regular market reviews had failed to catch the violations.

In a letter dated May 23, 2003, TTB Administrator Arthur Libertucci upheld CSPI's complaint and informed CSPI that TTB is taking "corrective action" to bring the labels into regulatory compliance.

For copies of both letters, click on the links below:

CSPI Letter to TTB (May 7, 2003)

TTB Response Letter (May 23, 2003)

For more information, please send us an email.



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Center for Science in the Public Interest

Alcohol Policies Project

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