According to its website, Shape Up America is a high profile national initiative to promote healthy weight and increased physical activity in America…[i]nvolving a broad-based coalition of industry, medical/health, nutrition, physical fitness, and related organizations and experts. Shape Up America was founded by former Surgeon General C. Everett Koop. (http://www.shapeup.org/general/whatis.html, 8/18/03)
Sponsors like Weight Watchers International, the Campbell Soup Company, the Heinz Foundation, Time magazine, and the Kellogg Company have agreed to contribute $1 million each over three years to the campaign. (New York Times, 12/5/94, p. A20)
Other million-dollar original sponsors include: Jenny Craig, Slim*Fast; a special project was sponsored by the National Cattlemens Beef Association (information from Hill & Knowlton, which represents Dr. Koop, in phone call to CSPIs M. Jacobson).
In February, 1995, Slim*Fast Foods Company paid for a one-page free-standing insert in Sunday newspapers; the insert featured Shape Up America on one side and an ad for Ultra Slim*Fast with the Shape Up America logo on the other. (FSI in CSPIs files)
It has accepted $100,000 from Wyeth-Ayerst. (Newark Star-Ledger, 2/17/97)
Conference on Diabesity, March 24-25, 2001, financially supported by Aventis, Dairy Management Inc., Kellogg Company, NatraTaste, Ortho-McNeil, RIVA Market Research, Ross Nutrition, Tanita Corporation of America Inc., The Robert Wood Johnson Foundation, Ethicon Endo-Surgery, Inc., Novartis Nutrition. (Information from publicity flyer; on file at CSPI)