CSPI Urges Crackdown on Carb Claims

CSPI Supports Food Industry’s Request for FDA Action
The proliferation of carbohydrate claims
on food labels and menus should spur the Food and
Drug Administration (FDA) to define "low-carb" and
other carbohydrate claims, according to the nonprofit
Center for Science in the Public Interest (CSPI).
While labeling rules exist for nutrient claims like
"reduced fat" and "low-calorie," the FDA never defined
"low-carb," "reduced carb," or "carb-free," which
makes those claims illegal. But in recent weeks,
manufacturers have started to flood supermarket shelves
with foods that make implied low-carb claims like
"carb smart," "carb aware," and "carb sense." Today
the Grocery Manufacturers of America (GMA) asked the
agency to provide guidance to food companies on low-
carb claims.
CSPI agreed with the Grocery Manufacturers of America
(GMA) that the FDA needs to set official "low-carb"
levels. However, CSPI called on the FDA to:
- Regulate implied low-carb claims. The FDA should
regulate claims like "carb counting," "carb fit," and
"carb options" as though they were "low carb" or
"reduced carb" claims.
"Consumers clearly buy those foods because they expect
to get fewer carbs," according to CSPI nutrition director
Bonnie Liebman. "If the FDA defines only 'low carb'
claims, it will spin its wheels regulating a claim that
few companies bother to use."
- Prohibit "net carb" claims. Manufacturers get "net
carbs" or "impact carbs" by subtracting fiber, sugar
alcohols, and other carbs that supposedly have "minimal
impact on blood sugar."
"Is a carb that doesn’t raise blood sugar no longer a
carb?" asks Liebman. "Should a company have to test a
food to make sure that it doesn’t boost bloods sugar?
The FDA should answer those questions and require all
packages to follow the same rules. What if companies
started deducting fats that don't raise blood cholesterol
to get 'net fats,' or forms of sodium that don’t raise
blood pressure to get 'net sodium'? The Nutrition Facts
panel would become a zoo of competing numbers that would
confuse and, in some cases, mislead the public."
- Require the words "not a low-calorie food" next to
carb claims. Labels should alert consumers that foods
with claims like "carb options" and "carb fit" are not
low in calories (unless the food meets the FDA's
definition of "low-calorie"). The FDA now requires a
"not a low-calorie food" disclosure on foods that make
"no sugar added" claims.
"Consumers need to know that 'minimal impact on your
blood sugar' does not necessarily mean 'minimal impact
on your hips,'" cautioned Liebman. "People assume that
they can't gain weight on foods with claims like 'carb
aware' and 'carb smart,' just as they assumed that 'fat-
free' on the package meant 'fat-free' on your waist. It's
a huge leap of faith to assume that the calories in a
lower-carb food don't count."
CSPI suggested that a low-carb food should have no more
than six grams of carbohydrates per serving and that the
term "reduced-carbohydrate" be permitted for foods that
have at least a 25 percent fewer carbohydrates.
"With two out of three American adults overweight and
obesity rates surging in children and teens, the nation
can't afford to let this carbohydrate craze add even more
pounds to our bellies and backsides,"said Liebman.
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