Burger King to Reform its Marketing to Children

Statement of CSPI Nutrition Policy Director Margo G. Wootan

September 12, 2007

It’s good news that Burger King is joining its colleagues in the Better Business Bureau’s Children’s Food and Beverage Advertising Initiative. Burger King typically lags behind McDonald’s and Wendy’s on nutrition and other issues, but this move is better late than never.

We’re pleased to see Burger King adding new, healthy items to its kids’ meals. Since most fast-food marketing is about getting kids to nag their parents to bring them to the restaurant, this is the most important step restaurants should take.

As welcome as the new broiled chicken tenders and French-fry-shaped apple slices are, many Burger King foods are still high in artificial trans fat. Trans fat is the last thing a “kid-friendly” company should be putting in food, whether it is advertising those specific products to young audiences or not.


Get Updates Via Email

Journalists can receive CSPI news releases via email.
Not a journalist?

Sign Up for Email Now



Subscribe Now

Subscribe Now »

Subscribe Today and Save!

In Recent Issues

Cover Story: 1 in 8: What You May Not Know About Breast Cancer

Special Feature: Soy Oh Soy: Is It Really Bad For You?

Brand-Name Rating: Pasta Sauce

Subscribe Now

Request permission to reuse content

The use of information from this site for commercial purposes is strictly prohibited without written permission from CSPI.