CSPI's litigation department is taking Nature Valley to court for its deceptive labeling and marketing practices.
Nature Valley goes to great length to market its granola bars and "thins" as "natural," even though they contain industrially produced artificial ingredients such as high-fructose corn syrup, high-maltose corn syrup, and maltodextrin. "High maltose corn syrup and maltodextrin are highly processed, do not exist in nature, and not even under the most elastic possible definition could they be considered 'natural,'" said Michael F. Jacobson, executive director of the Center for Science in the Public Interest. The lawsuit was filed in United States District Court in the Northern District of California, on behalf of McKendrick and another California woman, both of whom sought out natural products on medical advice. The suit says Nature Valley's labeling and advertising is in violation of several California consumer protection laws, including the California Legal Remedies Act, the Unfair Competition Law, and the False Advertising Law. 7/12
General Mills filed a motion to dismiss the lawsuit, but the Court rejected the motion and the case is proceeding. 6/13