Manager of Online Communications
The Manager of Online Communications helps spread CSPI’s message communicating with its supporters and the public via email, Facebook, Twitter, Instagram, Pinterest, and other social media. Reporting to the Director of Communications, the Manager of Online Communications works collaboratively across the organization to advance its public policy objectives and inform the public.
The Center for Science in the Public Interest (CSPI) is a non-profit health-advocacy group based in Washington, DC, that focuses on protecting the public from diet-related health problems. CSPI publishes Nutrition Action Healthletter, the nation’s largest‑circulation health newsletter, and has led efforts that resulted in healthier diets, more-nutritious school foods, safer foods, and more honest food labeling. CSPI provides objective information to the public and represents citizens’ interests before legislative, regulatory, and judicial bodies. CSPI is supported largely by subscribers to Nutrition Action Healthletter, individual donors, and foundation grants.
This position helps spread CSPI’s message communicating with its supporters and the public via email, Facebook, Twitter, Instagram, Pinterest, and other social media. Reporting to the Director of Communications, the Manager of Online Communications works collaboratively across the organization to advance its public policy objectives and inform the public.
Essential Duties and Responsibilities
• Develop and implement plans for growing CSPI’s email list.
• Increase CSPI’s presence on Facebook, Twitter, and other social media.
• Compose copy and design graphics for social media with an eye toward maximizing reach.
• Identify and cultivate ongoing relationships with top bloggers and social media influencers.
• Use metrics to determine the effectiveness of various uses of social media.
• Help CSPI’s program staff use our email network and social media effectively.
• Coordinate the organization’s email advocacy program, including schedule outbound alerts in Engaging Networks, and assist program staff with maximizing open- and click-through rates.
• Bachelor’s degree (communications, public relations, or journalism degree preferred), and two to four years of experience using social media in an advocacy setting.
• Excellent written and verbal communications skills.
• Strong proofreading skills.
• Excellent organizational skills, attention to detail, an ability to adapt to changing priorities in a news-driven atmosphere.
• Prior experience in communications, public relations, or issue advocacy is highly desirable.
• Expertise with Twitter, Facebook, Instagram, Pinterest, and social media marketing.
• Excellent computer skills, including proficiency in MS Office; CRM applications such as Convio or (preferably) Engaging Networks; Drupal or other content management systems; Photoshop and other photo and video editing software.
• Experience in using statistics to measure effectiveness of initiatives.
• Ability to work both independently and with supervision.
• Interest in nutrition, food safety, or health issues and public interest commitment.
Please send a cover letter indicating relevant experience and interest, along with a résumé, to email@example.com. Please include “MOC-CSPI” in the email subject line.
CSPI offers a generous and comprehensive benefits package along with a healthy working environment. CSPI is an equal opportunity employer. Minorities, women, and persons with disabilities are encouraged to apply.