FTC Report Misses Mark On Alcopops
Statement of CSPI Alcohol Policies Project Director George A. Hacker
This is a report that's trying to have it both ways. The FTC is displaying incredible naivete about how advertising works. It's not just a happy accident for the industry that kids are seeing alcopop ads: This is an industry with a long and shameful history of preying on kids. In the case of alcopop ads, kids might not be the industry's prime target, but industry's shotgun spray of advertising hits a lot of kids nevertheless. A 2001 CSPI survey found that three times as many teens knew about alcopops than did adults and that twice as many teens than adults had tried them.
Contact Jeff Cronin (jcronin[at]cspinet.org) or Ariana Stone (astone[at]cspinet.org).