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Burger King to Reform its Marketing to Children

Statement of CSPI Nutrition Policy Director Margo G. Wootan

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It’s good news that Burger King is joining its colleagues in the Better Business Bureau’s Children’s Food and Beverage Advertising Initiative. Burger King typically lags behind McDonald’s and Wendy’s on nutrition and other issues, but this move is better late than never.

We’re pleased to see Burger King adding new, healthy items to its kids’ meals. Since most fast-food marketing is about getting kids to nag their parents to bring them to the restaurant, this is the most important step restaurants should take.

As welcome as the new broiled chicken tenders and French-fry-shaped apple slices are, many Burger King foods are still high in artificial trans fat. Trans fat is the last thing a “kid-friendly” company should be putting in food, whether it is advertising those specific products to young audiences or not. 

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Contact Jeff Cronin (jcronin[at]cspinet.org) or Ariana Stone (astone[at]cspinet.org).