CSPI on New Coca-Cola Advertising Campaign & Obesity

Statement of CSPI Executive Director Michael F. Jacobson


The soda industry is under siege, and for good reason. This new advertising campaign is just a damage control exercise, and not a meaningful contribution toward addressing obesity. What the industry is trying to do is forestall sensible policy approaches to reducing sugary drink consumption, including taxes, further exclusion from public facilities, and caps on serving sizes such as the measure proposed by Mayor Bloomberg.

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Note: CSPI’s animated short film, The Real Bears, shows the impact of obesity, diabetes, and other soda-related diseases, on a family of Polar Bears.