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Nickelodeon: Marketing Obesity to Kids

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As the largest entertainment company for children, Viacom’s Nickelodeon reaches millions of young viewers daily through its television channels, websites, games, and characters on packaging and shaped into toys included with fastfood meals. Over 40% of television food ads seen by children 14 years and younger are broadcast on Viacom-owned channels. Nickelodeon/Viacom does not have a clear policy for food marketing to children.