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Comment on FDA Guidance re: Initiation of Voluntary Recalls

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The draft guidance is an important step that will help facilitate prompt removal of recalled products from food supplied to restaurants, food service, and retail to protect consumer health. We suggest that the draft guidance could be improved by clearly outlining the steps required for communication between the recalling firm and retail consignee. In particular, we encourage the agency to advise industry on appropriate procedures for in-store notification about food recalls for consumer awareness.