CSPI Letter to Campbell re: Campbell Soup Company’s misleading marketing of V8 V-Fusion Refreshers and V8 Splash Juice Drinks


The Center for Science in the Public Interest (“CSPI”) has identified deceptive practices in the marketing1 of V8 V-Fusion Refreshers Juice Drinks (“V8 V-Fusion Refreshers”)2 and V8 Splash Juice Drinks (“V8 Splash”)3 (collectively “Products”). This letter details CSPI’s findings and offers to discuss resolution before further legal action. Ultimately, if litigation became necessary, CSPI would seek an injunction prohibiting Campbell Soup Company (“Campbell”) from (1) misleading consumers about the juice content, nutritional value, and healthfulness of its Products; (2) representing that its V8 V-Fusion Refreshers contain no added sugars; and (3) making deceptive nutrient content claims on its V8 Splash Products in violation of United States Food and Drug Administration’s (“FDA”) Fortification rule. CSPI may also seek restitution, damages, disgorgement, and attorneys’ fees.