“We’ve seen incredible culinary creativity from our Cheetos fans through the years, taking our product and using [it] as an actual ingredient in recipes,” said the Frito-Laypress release.

If you haven’t had the incredible creativity to add Cheetos to your lasagna, tuna casserole, or meatloaf, no worries! Cheetos Mac ‘n Cheese brings you pasta with, well, essence of Cheetos.

Take the Flamin’ Hot. Nothing like a bowl of white flour, palm oil, whey, salt, cheese, corn syrup solids, sugar, MSG, red & yellow dyes, disodium guanylate, disodium inosinate, sodium diacetate, and more.

All those sodiums mean 730 milligrams in a 320-calorie serving (about a cup of pasta plus sauce). The Bold & Cheesy and Cheesy Jalapeño flavors will do roughly the same damage to your blood pressure.

“Shoppers have been stocking up on salty snacks and macaroni and cheese during the coronavirus pandemic, and now there’s a single product line to satisfy both cravings,” Ad Age magazine helpfully noted.

The pandemic also gave Kraft an excuse to push its Macaroni & Cheese for breakfast.

“It’s the same Mac they love, but 100% more breakfastier. Because you 100% need a break,” says the ad. “For the win win.”

Whose win, exactly?

cheetos.com—(800) 352-4477
kraftmacandcheese.com—(800) 847-1997