Fact sheet: Messaging guidance for an effective school food campaign

Effective messaging is paramount to a campaign's success. In Summer 2020, the Center for Science in the Public Interest (CSPI) hired a strategic communications firm (Seven Letter) to test the effectiveness of school food messages with key audiences across the country. Through this exercise, Seven Letter identified which messages most resonate with voters and which are less effective. The results of these findings are summarized in this fact sheet.