Supermarket Shelves for Sale
September 28, 2016
These cardboard displays (“shippers”) allow Nabisco and Kellogg’s to get their products in front of customers who skip the cookie and cereal aisles. Their placement near the dairy case suggests that customers buying milk should also buy cookies and cereal
This report examines how food companies get their products featured in particular locations in supermarkets. Written by investigative journalist Gary Rivlin.
Click below to download the report. You can read the executive summary here.