Flowers Foods to improve labeling for wonder made with whole grain white bread

Joint statement with CSPI

The Center for Science in the Public Interest worked with Wonder Bread to provide additional information quantifying the product’s whole grain content on its Wonder White Made With Whole Grain label. The U.S. Department of Agriculture MyPlate guidance for healthy diets recommends that half of all grains eaten by consumers be whole grains. In order for consumers to make informed decisions about the grains they consume, CSPI firmly believes consumers should know the percentage of whole grain content in the grain foods they consume. CSPI maintains that simply stating a product is made with whole grains is not enough for consumers to follow the MyPlate recommendation.

On the front of the package for Wonder White Made With Whole Grain, the word “White” will now be more prominent than the words “Whole Grain.” It will continue to state that the bread offers 8 grams of whole grain per serving and will now also state explicitly that 34% of the grains are whole grains. The back of the package will advise consumers of the Wonder 100% Whole Grain bread, which is a 100% whole grain alternative with 26 grams of whole grains per serving.

“The labeling changes that Wonder Bread has agreed to make on Wonder White Made With Whole Grain will help consumers understand the exact whole grain content of the bread,” said CSPI Litigation Director Lisa Mankofsky. “CSPI finds this change is a significant step forward and allows the consumer to use this information to inform their eating choices as they build a diet that meets USDA’s 50% whole grain recommendation. We hope that other manufacturers of whole grain products will similarly make their labels more informative for consumers.”