Santa Fe Soda Tax Loss Provides Important Lessons

Statement of CSPI President Michael F. Jacobson


The defeat last night of a proposed sugar-drink tax in Santa Fe, NM, should not lessen the resolve of other communities to move forward with similar measures.

While the proposed tax lost, advocates in Santa Fe and elsewhere recognize the importance of engaging a community early and deeply and effectively communicating both the health risks from sugar drinks and the community needs that will be addressed with the tax revenues.  Every movement has setbacks, but the way forward is clear.

Contact Info: 

Contact Jeff Cronin (jcronin[at] or Ariana Stone (astone[at]