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Judge Ruling re: Vitaminwater Case, 2010

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A federal judge has denied Coca-Cola’s motion to dismiss a lawsuit over what the Center for Science in the Public Interest says are deceptive and unsubstantiated claims on the company’s “vitaminwater” line of soft drinks.

The company claims that vitaminwater variously reduces the risk of chronic disease, reduces the risk of eye disease, promotes healthy joints, and supports optimal immune function, and uses health buzz words such as “defense,” “rescue,” “energy,” and “endurance” on labels.