Carbonating the World
The Marketing and Health Impact of Sugar Drinks in Low- and Middle-Income Countries
The two major global soft-drink producers, Coca-Cola and PepsiCo, have sought to maintain their profits in the face of declining sales in wealthier countries by, like the tobacco industry, investing heavily in low- and middle-income countries. Thus, both companies, as well as other multinational and local beverage producers, are spending several billion dollars a year in such countries as Brazil, China, India, and Mexico to build bottling plants, create distribution networks, and advertise their products to maximize sales. Find out more by downloading our report.
Tags
- Marketing to Kids
- Obesity
- Heart Disease
- Tooth Decay; Sugary Drinks
- Type 2 Diabetes
- Sugar
- Added Sugars
- Warning Label
- American Beverage Association
- Cancer
- School Foods
- Vending Machines
- Fast Food
- Celebrity Endorsement
- Food and Beverage Marketing
- Food Industry
- Non-communicable Disease
- Health Disclosures
- Food and Beverage Industry
Topics
Brands